Using Graphics for Impact

• aim for 40% graphic content, try to find ways to show visually what was done
• no photo, graphic or chart should be smaller than 5 x 7 inches (13 x 15 cm)
• graphics should be attractive, clear and specific
• crop and enlarge photographs to eliminate unnecessary information and focus attention on significant details
• viewers see what they are told to see in an image, so title or provide captions for your graphics
• when scanning materials for a poster, 300 dpi (dots per inch) is sufficient for 5 x 7 inch photographs, 675 dpi for slides

Avoid:

images from the world wide web, when printed large they often look soft and have large pixels